Category Archives: Narrowcast

Size matters

Not long ago, the nation of India decided it was mature enough to allow people to communicate with each other, even poor people (of which there are, as it happens, still a few). Not just talking, which is more or less a habit, but using high quality electronic telecommunications, of which the very cheapest is FM (frequency modulated radio broadcasting, using the medium wave band). Continue reading

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Radio: broadcasting uber wires

India is such an interesting country, as far as the media is concerned (well, admittedly, for many more reasons, but they don’t really relate to this note). It simply explodes with publications, thousands of them in print, tens of television channels, hundreds of radio channels.Why then, is the situation so parlous as far as community media is concerned? And more to the point, how can we emerge from this morass?

All over the world, there has been a refreshing wave of positive change, as far as the media is concerned. From the 80s, pervasively ‘corporate’ media was the norm, being chronicled in later novels like Jeffrey Archer’s “The Fourth Estate”. From the days of Radio Caroline to the angst of Seattle, there has been a palpable and spontaneous outpouring of desire for media unfettered by hidden agenda.

India is such an interesting country, as far as the media is concerned (well, admittedly, for many more reasons, but they don’t really relate to this note). It simply explodes with publications, thousands of them in print, hundreds of radio and television channels. Yes, hundreds.

Radio is the odd one out, actually. The Indian government was always amazingly open to the print media, conceptually, honouring Gandhiji’s tremendous leadership and tireless writing. Much later, it repeated its proactive attitude to the revolutionary impact of television, which took only a short time to become incredibly pervasive.

While print is widely visible, it has a limited reach, since it demands literacy. Television doesn’t, but the medium is terribly expensive, and that defines its creative quality. Sadly, in a very constricted fashion.

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